Wednesday, July 17, 2013

Essential updates for your pool

In the Fast Lane: Essential updates for your pool

FROM ASA and British Swimming TO You

In The Fastlane

Essential updates for your pool

July 2013

Latest News Marketing Centre Swimming TV

Free electronic resources for your facility

Article 1 We have created some bright, colourful and informative promotional posters that can be displayed on TV screens around your facility.
These will help you communicate to your customers the benefits of the ASA Learn to Swim Pathway, the Kellogg's ASA Awards scheme and Swimfit.
These free resources are provided as a Powerpoint Show - due to the large size of the file it will need to be sent via 'WeTransfer', a very simple way of emailing large files over the internet.
To get access to the ppt please email or contact your ASA Aquatic Officer.

Reward Your Disabled Swimmers with Alpha Steps

Article 2
Many children with disabilities enjoy swimming in mainstream lessons, but it can take them longer to achieve the early stages of the British Gas ASA Learn to Swim Pathway.
You can give disabled children a real sense of achievement by offering a specially designed set of awards to boost confidence at the start of their swimming journey.
The Alpha Step Awards provide smaller stepping stones for individuals who need additional support. They are particularly relevant for those with disabilities but are also suitable for shy children or even tentative adults who are lacking in confidence.
Once the swimmer has mastered all three Alpha Steps they can progress smoothly onto Learn to Swim Stage 1.
Visit the Awards website to find out more and purchase Alpha Step Awards

Take on the British Gas SwimBritain challenge!

Article 3 Be a part of the nation's biggest swimming initiative in 2013!
Get your team together and get signed up to SwimBritain!
With nationwide team relay events throughout September it's the campaign to improve Britain's health and fitness.
We need you to lead the way! British Gas SwimBritain is a fun and exciting opportunity to engage with and motivate your staff!
For more information visit

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