Friday, March 14, 2014

SwimToday 101

SwimToday 101 - Grow the Sport

USA Swimming
To Me
Today at 10:26 PM
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SwimToday 101 - Grow the Sport
Swim clubs can join the SwimToday campaign where 10 industry partners are combining resources with the goal of increasing swimming participation in the sport. The campaign will show the “fun” side and the benefits of swimming, encouraging parents to consider putting their child on a swim team.

The SwimToday campaign will launch the first week of May with an advertising campaign, television public service announcement, digital advertising, public relations outreach and more. Benefits to swim providers include:
     • Be a part of the industry campaign
     • Recruit swimmers to your programs
     • Keep swimmers in the sport

Visit to sign your club up now to receive a free promotional kit! Supplies are limited so apply for the kit today. Want
to watch the webinar? Visit here

Host a Swim-A-Thon
Looking for a fun and easy way to raise critical dollars for your swim team? Try the USA Swimming Foundation’s Swim-a-Thon™ fundraising program; the only official pledge-for-length fundraiser! More than $5.7 million dollars were raised by hundreds of clubs across the country in 2013!

Be a Part of Fantasy Camp - Youth
Join Olympic gold medalists Anthony Ervin and Mel Stewart, along with Olympic coach David Marsh at the 2014 USA Swimming Foundation’s Fantasy Camp – Youth! Campers will spend a long weekend, Oct. 9-12, 2014, at the iconic U.S. Olympic Training Center in Colorado Springs, Colo., where they will have the opportunity to live, eat and train like a National Team athlete. Fantasy Camp is open to youth ages 12-17. 

Find an Apparel Provider for Your Team
USA Swimming is proud to partner with team apparel companies Arena, Speedo and TYR. Each company offers a variety of team services and pricing options.

USA Swimming News
Craving additional news? Visit for more.
Storify: Twitter Q&A With Chloe Sutton, Ashley Twichell
2014 National Diversity Select Camp Athletes & Staff Selected
10 Nutrition Strategies for the Big Race Day
20 Question Tuesday: Kathleen Baker
Katie Ledecky Nominated for Sullivan Award

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La ei e vara

[Effortless Swimming] 

Having A Smooth Freestyle Entry

Brenton Ford
To Me
14 03 2014 Today at 9:06 AM
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72 minutes...

That's how long someone hung around for last night and watched my squad train.

This swimmer is interested in joining the squad to improve his swimming - and last
night he was mesmerized by not just the speed of the swimmers...but how easy they made it look.

One of the things that make these swimmers look so effortless is their smooth freestyle entry.

Don't be fooled though. It's not just for looks. A smooth entry sets up your catch and pull (which are the key to your propulsion).

In this weeks video we look at two drills that we use to train a smooth freestyle entry.

Watch it now

I have a few spots left for tomorrows Melbourne Freestyle Clinic. If you'd like to learn how we help
swimmers of all abilities improve their speed and efficiency, click here. I'll also be announcing a Syndey clinic soon!

Brenton Ford
Effortless Swimming

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Effortless Swimming, 3/31 Levanto St, Mentone VIC, 3194