Thursday, May 28, 2015

From: USA Swimming
Date sent 05/27/2015 02:05:36 pm
Subject: Lane Lines: The #FunnestSport has Arrived!

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The #FunnestSport has Arrived!
SwimToday has launched it's 2015 ad campaign to show non-swimmers and their parents why swimming is the #FunnestSport and invite new swimmer to join in! SwimToday and 13 industry partners have banded together to help invite new swimmers into the sport and bust some of the myths around the sport of swimming. To learn more about the SwimToday campaign go to and help us spread the word about the #FunnestSport!

Step-up your Social Game
We’ve created a “SwimToday Social Media Script” for swim clubs, coaches and swimmers to use via their social media networks this summer. You can cut and paste directly from this calendar, sharing all the fun things you love about the #FunnestSport with your friends and followers! This is a fun and easy way to get involved with the campaign! Check out our social media guide here!

Follow us on Facebook and Twitter and tell us why you think swimming is the #FunnestSport there is!

Swimming Needs More Cowbell
USA Swimming Executive Director Chuck Wielgus shares a unique way of inviting new swimmers into your club team with swimming's rendition of the cowbell! It's a great way to not only promote your club through social media, but to welcome new swimmers onto the team. To find out how your team can participate in swimming's cowbell click here.

20 Questions with Dara Torres  
Five-time Olympian Dara Torres answers 20 questions about her experience in the #FunnestSport and why she thinks others should join. Torres is the SwimToday ambassador for 2015 to help us invite new swimmers to jump in to the sport! Check our Dara's answers here.