Because he now has a reason not to hit the 'snooze' button.
When it's cold and wet outside, the challenge he has coming in March 2014 will be pulling him out the door and to the pool like a persistent child nagging to get what he wants.
When you've set a big goal it sits in the back of your mind with every decision you make.
"Should I eat this donut?"
"If I skip this session I promise I'll make it up tomorrow..."
Nah uh...when your big goal is set it's easy to make these decisions.
So...what's your big goal?
Tell me in the comments here